Mel and I acquired this double-sided Thrifty sign a few months ago and I just got around to hanging it yesterday (I am fighting a cold and have been down a few days). This sign goes so nicely with our other diner stuff. I remember Thrifty stores when I was growing up. My parents would take me there for ice cream. Though their ice cream was simple, it was good (winner of numerous ice cream awards). Thrifty Ice Cream is manufactured at the Thrifty creamery in El Monte, California. I used to always get Rainbow Sherbet. Though the company was purchased by Rite Aid, the ice cream is still sold under the Thrifty name. We came across this sign at a local antique shop and snatched it up. I really did not have to do any resto on it but I did have to attach mounting brackets to hang it on the wall. I would have liked to hang it showing both sides but for now this will work. In 1996, Rite Aid acquired 1,000 West Coast stores from Thrifty PayLess Holdings, creating a chain with over 3,500 drug stores.
History of Thrifty:
In 1919, brothers Harry and Robert Borun, with brother-in-law Norman Levin founded Borun Brothers a Los Angeles, California drug wholesaler. In 1929, they opened their own retail outlets under the name Thrifty Cut Rate in Los Angeles, California.
By 1942, Thrifty Drug Stores had 58 stores.
A neon Thrifty drug store sign is visible in the background of a scene from the 1954 Judy Garland version of A Star Is Born.
During the 1950s, a Thrifty commercial jingle was heard on numerous radio stations in Southern California:
“Save a nickel, save a dime.
Save at Thrifty every time.
Save a dollar and much more,
at your Thrifty Drug Store!”
Until the early 1980s, every Thrifty store featured a tube tester, usually located near the cosmetics display case. There was still a wide variety of tube-type and hybrid tube/transistor consumer electronics in use, and the local Thrifty store was a convenient place to test TV and radio tubes and purchase replacements. Thrifty also published a brochure which showed various malfunctioning TV presentations and suggested which section’s tube or tubes might be the problem. The brochure also provided numbered stickers to aid consumers in making sure that the good tubes went back into the same sockets in their equipment.
In 1988, Thrifty acquired Pay ‘n Save and Bi-Mart.
In Washington State, Thrifty went by the name of Giant T since the Thrifty name was in use by another chain of drug stores. The name was later changed to Thrifty in 1984. Later all Thrifty stores in Washington state were renamed to Pay ‘n Save after the acquisition.
here is the sign hung above our diner booths. Now, all we need is the ice cream.